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Hello, my name is Pearl Bamfo - Mrs. A, also known as Afua or Effie.
Effie’s Beauty began over 11 years ago, and long before Effie’s Organics came into existence in 2023. What started as a desire and passion to care for women’s hair grew into a calling - shaped by faith, resilience, and the unwavering support of my husband.

HOW WE CAME ABOUT ?

Over a decade ago, I saw how much Black women struggled with their natural curls - heat damage, harsh relaxers, and a lack of protective styling options. I wanted something better. So I began offering hair services focused on protective styling, helping our queens embrace natural beauty with confidence.

Over time, the brand expanded beyond natural hair. Today, Effie’s Beauty sources premium virgin wigs, bundles, and frontals from around the world, offering luxury hair and braiding services for all races and all women who want to look and feel good.

But the real shift came in 2023.

During a difficult season - after undergoing a critical surgery, stepping back from IT for 3 months, and watching the restaurant dream I once held pause, God used my husband to redirect my steps. Through his support, Effie’s Organics was born: a natural skincare line offering pure natural butters, organic oils, shea butter, black soap, and holistic care. What started as healing for me became healing for others.

Together, Effie’s Beauty and Organics is now a complete beauty brand built on love, faith, and purpose. Suitable for men, women and children.


OVERVIEW ON WHAT WE OFFER, VALUES & BELIEFS

At Effie’s Beauty and Organics, our commitment is simple: to give every client a memorable experience built on quality, integrity, and care. For over a decade, we have believed that all women - of every race and background deserves to feel beautiful. With professional expertise and an eye for excellence, we carefully evaluate every wig, bundle, and frontal to ensure our customers receive only the finest, long-lasting hair.

Our growth has come from consistently offering value over variety, quality over quantity, and service that makes clients feel cared for from start to finish. Customer feedback continues to show rising satisfaction - not just with the premium hair and products we provide, but with the complete beauty experience we deliver when handling our clients natural hair.

Today, Effie’s Beauty and Organics stands as a full-service beauty brand, offering luxury wigs, protective styling, natural hair treatments, and authentic organic products sourced from Ghana. Our work is anchored in faith, strengthened by resilience, and driven by the conviction that every woman should experience beauty, confidence, and care.

MISSION 

To deliver exceptional wigs/bundles, braiding extensions, and organic skincare and hair care products crafted for men, women, and babies over 1 - paired with professional, knowledgeable, and unforgettable service - creating loyal clients who return not just for products, but for confidence, self-care, and trust.

VISION

To empower every client to feel radiant and confident by providing premium hair solutions in every texture, length, and color, alongside organic skin and hair care products for men, women, and babies over 1, because we believe everyone can and deserves to be beautiful. Ultimately, we want our online store to make everyone feel comfortable and welcome from start to finish - making beauty, wellness, and luxury accessible, inclusive, and unforgettable for all backgrounds.

COMPANY NUMBER 

15040530
16846596